OUGD403 (Studio brief 4) Research

Further research suggests that things such as twitter scandals can cause an individual to become a 'twitter zombie' encouraging them to believe everything they read, and this emphasises the theme of addiction, fixation and also how consumed one person can become over information passed over a social network. 

This article below was taken from an online telegraph article, by Ben Fogle, it promotes how celebrity tweets can cause popularity contests, relating to how the social network media are easily consumed into this world

Last week's Twitter spat between Jeremy Clarkson and Piers Morgan(and Morgan's ongoing tiffs with Lord Sugar) exposed a bubbling undercurrent in the world of social media, and on Twitter in particular: that essentially it's all one big popularity contest. These smartphone slanging matches invariably descend into bragging over who is more popular on Twitter.

Now, I have never been one to suffer social anxiety. I have never been worried about popularity or having enough friends, but society and the media's obsession with the number of Twitter followers someone has has created an extraordinary tiering system. Where once celebs were simply classified arbitrarily and subjectively as A list, B list or Z list, one's popularity (in social media terms at least) can now be measured in cold, harsh numbers. TV ratings and newspaper circulation figures are so last year; now it's all about individual popularity, and the information is readily available to everybody (and, worryingly, in my case, can be accessed by my four year old son).

Part of the genius of Twitter is that your individual statistics are updated instantly - your popularity can be measured on a minute-by-minute basis. And if you're not the sort of person to be checking his Twitter following all day long, don't worry, Twitter will remind you. My Twitter analytics arrive weekly in the form of an unsolicited email from San Fransisco which reveal my increase in followers (I hope), including the percentage change and even the increase relative to the previous month.

The media has a morbid fascination with Twitter followings. Earlier today the Telegraph published a definitive list of the 140 most popular Twitter accounts, and it was recently deemed a major international news event that singer Katy Perry had achieved (a frankly astonishing) 46.5 million followers. It is estimated that she will top 50 million followers by Christmas (that's more than the population of Spain). She has also usurped Justin Bieber, with his paltry 46.49 million, the loser. As for Lady Gaga's 40 million, well, she is a comparative nobody.

There is much debate and speculation online as to how celebrities have amassed so many followers. It was recently claimed that even Barack Obama had 19.5 million "fake" Twitter followers (that is, those followers were inactive accounts). Indeed, the same data analysis company concluded that nearly 50 percent of Justin Bieber's followers were "fake" too. I knew it. Double loser.

While it is impossible to know if they really are "fakes", it is interesting that a spate of new companies have sprung up which allow Twitter users to buy more followers; one firm offers 100,000 followers for £189.99.

There are other tactics for boosting your followers. In the "similar to Ben Fogle" suggestions box on my Twitter page, I happened to notice that the same relatively unknown name kept recurring. A quick trawl of his Twitter page revealed an impressive 70,000 followers, but also a rather unusual 65,000 "followings". Who follows 65,000 people? Further research suggested that he was following every new follower of mine, presumably in the hope/anticipation/assumption that they would follow him back. I have named this activity "twishing", but really it is like being back in the playground, stealing other people's friends.

The internet is awash with self-help websites teaching you various tricks for boosting your followers and it's hard not to get caught up in the anxiety of it all. But does it really matter? Why do we care about followers? Does a big Twitter following have a genuine life value and worth. Is it even useful? Or is it doing us more harm than good?

And while I'm on the subject of anxiety, how on earth does Twitter decide who is "similar to" me, or to you? My "similar tos" have ranged from former model Callum Best to Made in Chelsea's Spencer Matthews. Kill me now.

With around 93,000 followers I feel I have a respectable crowd (admittedly, more Worcester than Spain). But while researching this article, I discovered Bear Grylls has a million. Aaargh. Oh, but hang on, Sir Ranulph Fiennes only has 4,789. But wait, Matt Dawson, Clare Balding, Gethin Jones, Danny Wallace and Richard Madeley all have way more followers than me. It's enough to bring on an existential crisis.

It's not just celebrities. Everyone would like to accumulate more followers, to a greater or lesser degree. We have become defined by those numbers, like it or not. We might as well be back in the playground again.

From this research I started to look at twitter statistics, and it became obvious that the twitter users of today show complete dedication and addiction towards the social network.

Statistics:

• over 288 million monthly active users
• 28% of retweets are due to the users requesting an 'RT' (retweet)
• 20 million of twitters users are fake accounts
• on average, there are around over 400 million tweets sent per day
• 208 tweets is the average number of tweets per account

From these statistics found, I started to research further into the use of twitter, not necessarily the effects caused by celebrity tweets, but however the general effect that the overall social networking system has on todays social networkers.

OUGD403 (Studio Brief 5) Message and Delivery: Delivery

Studio Brief 5 - Message and Delivery: Research

Brief

Produce designs for a set of three high impact posters that deliver a personal identified message derived from your research into part one of this brief. The three posters should work as a set or series and be visually consistent. The first must be produced solely using type, the second solely with image and the third a combination of both type and image.

Background / Considerations

Focus on what you are trying to say and avoid generalisations and vague messages. Keep it simple and to the point. Are you making a statement, delivering facts or posing a question? You should consider and investigate a broad range of possible visual solutions before making your design decisions. Tone of Voice. Memorable, immediate high impact and clear. Challenging, potentially controversial but appropriate and not offensive. Factual, statistical, informed and specific.

For this brief, we are instructed to produce a set of three high impact posters, using the research from studio brief 4.

Taking the research from the summary sheet, I started to sketch a few ideas. One poster must consist of just type, one with just image, and the other type and image. 

These initial sketches display my original thoughts towards presenting the message. I have taken the idea of being a 'twitter zombie' further.

Considering my research looked into how the social media are obsessed and consumed by the social network I wanted to include this factor within my delivery brief. 

I thought about including direct questions to the audience within my posters including type, I feel like this would personalise the posters, and communicate the message to the audience even more. 

OUGD403 (Studio Brief 4) Research

Twitter
This article has given me the idea to go off on a tangent and research further into twitter, and twitter related issues. 
I started to research certain issues that twitter has caused over the past, and I started looking into the idea of how once a tweet has been sent, it goes viral.
Below is an example of an article highlighting this issue, and how it effected the company. 

Be Careful What You Say: The FedEx Story

"Everything you tweet is searchable on the web. This can be good and bad. Good if you're strategically using key words for which you want to be found; and bad if you aren't mindful that if you're not nice, it can come back to bite you!" said blogging expert Denise Wakeman. And that bite came back hard recently for PR agency Ketchum.

An employee working for the firm landed in Memphis to deliver a presentation to more than 150 people at FedEx. On arrival, he wrote the following on Twitter, "True confession, but I'm in one of those towns where I scratch my head and say, 'I would die if I had to live here!'"

It just so happened that a FedEx staffer saw the message and forwarded it to numerous company executives. FedEx drafted a response to the Ketchum employee. The last line of the letter says it all, "True confession: many of my peers and I don't see much relevance between your presentation this morning and the work we do." The story rapidly quickly spread across Twitter and the Internet.

This hard lesson is also a wake-up call for many businesses. Twitter is a public communication medium. Everything said is permanently etched in Twitter's digital fabric.

"While Twitter can be effective as a marketing tool, if you are not careful, it can become a viral tool for negative press. Anything typed in Twitter is 'ON THE RECORD,'" said Steven Talbott, Sr., vice-president of business development at Caveo Learning & Performance.

"Treat all your conversations like your grandmother was listening," social-media consultant Josh Peters suggests,

"Your company should be clear in its expectations on your employees' Twitter communication," added Kim Kobza, president of Neighborhood America.

Read more: http://www.marketingprofs.com/9/dark-side-of-twitter-what-businesses-need-to-know-stelzner.asp#ixzz2kfYS9zxk

I started to to research further into the basic opinions on twitter, there are so many controversial opinions. It is drawn to my attention that the social media today are consumed by twitter and people are so consumed that they believe everything they read is the truth. 

CNN Reports - twitter and other social networking tools can numb a persons level of compassion, suggesting a social morality nightmare. this is where people become indifferent to human suffering, and possibly enjoy watching train wrecks happen.

Below is an online example of how information about an individual can be generated very easily, and how it makes it possible for online predators to become obsessive over a specific target. 

Information is passed far too quickly through the twitter platform, and the brain can not digest the true emotional content of one 'tweet' or a series of them. 

How much do you reveal about yourself on Twitter? – This question is a topic of great  concern right now among many leading security agencies but not because you reveal too much about yourself but because company employees are revealing too much about their company.

However our article here is to look at the other less commercial side of this secret enquiry going on since some weeks. The other side I am talking about here ishow much YOU reveal about yourself on Twitter. Well Twitter was made as a gossip nest where everyone can come and say “what they are doing“.

However just a few minutes ago, I decided to make a small test and see what information I can get from one of the guys who follow me by examining his past tweets as well as present tweets. So the person we’ll look at in this first example is @Tushal who is a friend.

So by examining his last 50 tweets only, I can get some really valuable information about him. Below are some facts obtained about him just for this test based on ONLY the last 50 tweets.

1. He is from Mauritius Island (of course)
2. He is a University of Mauritius student – (Potential target for UOM Data Extraction)
3. He has big problems with his Internet connection! – (Potential targeted client by Rivals)
4. He gets his internet connection from Orange ISP in Mauritius – (He will not get a job from Orange lol)
5. He uses a MyT connection of 512 kbps
6. Yesterday was his friend Ashvin birthday! – (Potential data to further exploration of his friends)
7. He likes to eat Chocolates – (Potential victim of spam by chocolate ads)
8. He likes to eat KFC – (Potential victim of spam or phishing attempts using KFC brand)
9. He is currently waiting for a Memory Card for his PC! – (We know he is a hard gamer!)
10. He buys from Ebay often and mostly tech stuffs!  – (Potential target for Ebay spam tweets)
11. He should be at Reduit by 8:30 on Mondays! – (Valued information is someone wanna kidnap him lol)

Ok I am fed up of reading his tweets. But the above tweets simply shows what information anyone can get about the person even by not really knowing him and only examining his tweets. These information are obtained only from his last 50 tweets and now you can imagine how much more we can get by examining his whole timeline since he started to tweet.

OUGD403 (Studio Brief 3) Devloping the chosen typeface

Using Helvetica
To start developing my typeface, I needed to pick my initial typeface. From the research  I chose 'Helvetica' to develop as I find that that this is the typeface that communicates Wills personality best. 
Taking the original typeface, I started to create my first subtle manipulations. 

This shows my initial thoughts on how I could manipulate this typeface to suit Wills personality. I have played around with accentuating the ascenders and altering the apex's. I also wanted to incorporate some serifs, even though this disagrees with certain aspects of my research considering the modernist type faces such as helvetica and futura are sans-serif. I intend to pursue this because the subtle serifs I have sketched in above represent an alternative modernist approach. 

OUGD403 (Studio Brief 4) Message and Delivery: Research

Studio Brief 4 - Message & Delivery: Research

Brief

Create a body of visual research in response to a story, issue or theme found in the national press tomorrow, Tuesday 22nd October.

Background / Considerations

The willingness and ability to formulate informed opinions about your subject matter is an essential skill for a graphic designer. In addition to being aware of events, concerns and the (un)popularly held opinions of the world around you, you also need to consider the tone of voice with which they are reported. It is important that you read the stories thoroughly and research issues that are raised fully before committing your self to a visual opinion. You can be serious, humorous, questioning, opinionated, bold, or subtle.

For this brief we were asked to get the newspaper on tuesday the 22nd and select a story to research. From this we are to create a body of research based on this story. 

My story
The story that I chose was based on the great british bake off and how one tweet caused controversy. 'Rolling pins at dawn over blank tweet.'

This article is based on the revelations over twitter, and how they can cause uproar amongst the social networkers. Patrick Kidd writes about how the french chef Raymond Blanc has angered the great british bake off fans by supposedly revealing the winner. This article proves that twitter is a portal for the media, and many tweets go public and cause damage that was not intended.

OUGD403 (Studio Brief 3) Further Research

After gathering the initial research from Will, i started to look further into the typefaces that I found represented him best. I chose his favourite typeface 'Helvetica' and also looked at 'Futura' as both of these fonts a have a simplistic approach and they both create a neutral approach and have good clarity, they can also be used for a wide range of practices. Both of these typefaces are sans-serif, which reflects the modernism and simplicity that interests Will. 

Above are some examples of these two typefaces. Both of these typefaces are simplistic, which refers to Will having a very laid back personality, they are clean and cutting edge. These styles are far from over the top, which suggests to me that using a script typeface as my starting point would not be suitable as script fonts are very decorative and are based on calligraphy, which does not relate to Wills personality as his interests lie within modernist graphic design.

Modernist Graphic Design

The cutting edge, new and original style of design. This is the attempt to find new and hidden meanings in the human experience and is communicated to the audience in a clean, straight forward, compositional format. 

Modernism is a term used in the aftermath of the 1st world war and the Russian Revolution in a period where the artistic avant-grade dreamed of a new world free from conflict, greed and social inequality. The term modernism was used in graphic design itself since around 1925-1930, as once economic conditions improved designer had to reassess their work, adapting it to a mass market and sometimes  even to the demands of fascism. Initially before this time modernism was was only largely experimental but then moved from the sketch board to the real world. Modernism has survived for all this time and still remains a powerful force of the design world of today. (Designing a new world V&A: 1)

I looked into the designs Will had originally showed me, and I found them very interesting. 

Mike Joyces - Swissted 'punk meets swiss designs' identify a good example of the research I have done about Will, they show simplistic and clean cut type that is not overly fussy. Neville Brodys use of type and imagery use a wide range of visual communication media. The type is strong and gets the message across, the combination of the type and imagery is not overpowering, and it provides the audience cutting edge design.

Design Sheet - summary of research

OUGD403 (Studio Brief 4) Studio session

For our studio session as an introduction to this brief, we started to brainstorm in groups all the different types of papers and tabloids. Without this initial research I feel I will struggle to begin research for this brief, this studio session was very helpful. 

OUGD403 (Brief 3) Typeface

Getting To Know Will

To start off my research, it was essential to get to know my partner a little bit better. I started by asking Will some initial questions, consisting of:

1. When are you happiest?...when I'm pushing myself
2. What is your favourite word?...propaganda 
3. How do you relax?...sleeping
4. How would you describe yourself?...cynical, sarcastic, straight forward
5. What typeface expresses you?...helvetica (a typeface that does the job)
6. What style that expresses you?...Modernist
7. Examples of your favourite graphic design...Swissted - Mike Joyce & Neville Brody
8. What glyph represents you?... '!'
9. What is your favourite colour?...green

From these initial questions answered by Will, I am able to start and define his personality. His responses suggest that he is a very reserved and secluded individual. However, there is a lot more to Will once you get to know him. This suggests that the majority of the time he keeps himself to himself and he is a very straight forward and straight to the point individual. From the responses he provided, it will enable me to further my research and look into typefaces that are simplistic and do the job, also I could start with a typeface that suits all purposes as I feel this will reflect Wills personality. 

I have learnt that Will is also interested in food, exercise and culture. His favourite colour is green, this also suggests that he is very laid back as green is a calming colour and is associated as a safe colour. This emphasises Wills straight forward personality as it suggests he likes to keep everything in order and 'safe.' When creating my typeface for Will i shall consider various aspects, I can imagine creating a clean cut and straightforward typeface to represent his personality. Not portraying that there is no interest in Will, but however the opposite. It is clear that he is a very serious character and is passionate about his hobbies and interest so I would like to communicate this to the audience and portray his interests within the typeface. The main significance will be focusing on the style of design that Will is particularly interested in, and I also want to keep the modernist and simplistic qualities that interest Will within my own practice. 

Above is the initial questionnaire I asked will to fill in. I also want to consider using wills hand rendered style of writing within my practice. After analysing his handwriting, I noticed that Wills writing is very precise and neat, this refers back to his clean cut and straight forward mannerism. I have also noticed that he extends his ascenders and descenders, this is a nice quality that I could consider when creating my typeface. 

OUGD403 (Studio Brief 2) Illustrator Development

When removing serifs from all of the letterforms, the process worked successfully for the majority of the letters, however I came across certain issues with some of the letter forms. I found the letter 'S' quite hard to manipulate, as it was a priority to make sure the letterform still looked balanced once the serifs were removed.

Above shows the original typeface on the left, and then the manipulated one on the right. I found that this letterform was a slight problem to manipulate to get the correct balance. However I have decided to stick with this manipulation through the whole alphabet considering I have tested this method with several letterforms and the majority of them work well.  

Once all the possible serifs had been removed I began to manipulate my letterforms with the concept of coordination and the final letterform which I chose to develop. 

I find that by using this idea on letters with a counter works more effectively. It still communicates the concept, but it also keeps the letter looking clean as there are no serifs. I want to keep this prominent throughout my typeface, as removing the serifs enabled the overall design of the typeface to remain minimal but with the necessary detail.

The word coordinate above shows a mock up of how the typeface would look when presented together. The chosen style of typeface shows continuity throughout, and each letterform does not look too cluttered. The consistency of the embellishment allows the typeface to flow. It shows readability and legibility.  

I will produce my typeface using this concept, certain letters may work more effectively than others, however overall I feel that the design will work well and communicate my finalised ideas well.

OUGD403 (Studio brief3) Alphabet Soup Typeface

STUDIO BRIEF 3 - ALPHABET SOUP - TYPEFACE

Brief

Design a typeface for a full alphabet and 6 extra glyphs of your choice inlcuding but not limited to punctuation marks (a to z, !, ?, @, £, :, .) The typeface must represent the personality/character of your partner. You will discover their personality/character through a series of set questions. You must select an appropriate typeface from Adobe Font Folio as the starting point for your manipulations. Using your newfound appreciation of the anatomy of typographic forms and the wealth of research that you have already gathered, focus on the manipulation of your existing letterform in order to solve this problem.

Background / Considerations

Experiment with a range of possible line qualities, marks, colour and paper types. How will colour help the communication? What stock (paper) can you work with? Do you need to draw, photocopy, photograph, collage, trace or combine processes? Your final resolutions should read as convincing, legible, well crafted and clearly presented typographic forms.

For this brief we are instructed to work with a partner and create a typeface and 6 extra glyphs that we think reflects their personality. The original typeface we choose from the adobe font folio should already reflect this personality, however we are required to manipulate this typeface effectively and show our own interpretations in the typeface.
To begin research into this brief, I shall get to know my parter Will in more detail and find out what type of person Will is, and also his personal hobbies and interests.

OUGD403 (Studio Brief 2) Alphabet Soup: Illustrator

STUDIO BRIEF 2 - ALPHABET SOUP - ILLUSTRATOR

Brief

Produce an alphabet based on one of the letterforms you created from the Alphabet Soup, Visual Thinking brief. Once again you are restricted to working in black, however you may experiment with opacity and half tones.

Background / Considerations

Think visually. Consider what the visual essence of your subject matter is and how best to communicate it. How can these letterforms that you created be developed further now that you are working digitally? The following terms may prove useful: Trace, edit, layer, combine, outline, silhouette, positive/negative, contrast. Make mistakes in order to learn from them. For this workshop the emphasis is on investigation and experimentation. You will develop a quantity of material that will allow you to maximise your understanding of the applications potential within the time available.  One of the problems with software is that everyone has access to it but not everyone knows how to use it creatively. Abode illustrator is primarily used for the generation of vector-based images and as a type tool. When used as a means for visual investigation it offers the potential for rapid generation of visual variations. The possibilities of which can used as a springboard for further visual research.

Studio brief two asked us to develop the produce from studio brief one even further. We were asked to produce a complete alphabet taken from one of the chosen letter forms.

This above shows an example of what the 10 letterforms as they stand would look like when produced digitally on illustrator. As a set, they do not work very well considering each design is slightly different this typeface doesn't demonstrate a very readable font. To improve this, taking into consideration from the critique I will choose to develop the most successful of the letterforms to create the full alphabet.

I found that this letterform communicated my ideas well, however the simplistic design wasn't to overpowering to become a complete typeface.

I originally considered the idea of basing the typeface on a more simplistic design such as using the letter 'I' as my starting point, with the intentions of trying to make the letterforms symbolise a jigsaw puzzle.

To start off, using illustrator I began with the original typeface 'Times New Roman' then i started to remove the serifs. 

This letterform still looks legible now the serifs have been removed, once the serif was removed I also extended the stem of the letter so it reaches the baseline. It still represents the original typeface letterform however the new sans serif font is more clean cut and a modernist style. I will continue to manipulate each letterform by removing the serifs initially, then include the concept of my research once the letterforms are completed.

Comparison of Saville Lumley and Uncle Sam Range designs

These two images can be compared with the same similarities. Both of these images attempt to work on national pride, and they are both trying to promote a better way of living to the specific target audience. Both of these posters are trying to inform the target audience what their life could be like in the future, not how they are living now.

The first image which shows an advert for a cooker, the ‘Uncle Sam Range’ is a patriotic image. It expresses the Americans thoughts on their own dominance and power. It has been designed to advertise the greatness of the cooker, this reflects well on the Americans as the overall design is portraying the countries superiority over other countries. The poster is stereotypical, as it identifies power through the origins of America.

This similarity is also relevant to the second image, a poster by Saville Lumley. This shows a stereotypical poster of a middle class family during the period of the ‘Great War.’ Both of these images show a sense of pride, as the first one is identifying the Americans boasting about their success, and the greatness they have achieved in comparison to other countries. Whereas the second poster shows a significant sense of pride for their country taking park it the ‘Great War.’ They both promote a better way of living, the cooker advertisement shows what life could be like in the near future, and suggests that the Americans are more advanced than other countries. It could also be metaphorical for the message that if you buy the cooker, you are buying into the greatness of the American nation. The poster about the ‘Great War’ holds a very similar meaning, as it projects to an imagined future after taking part in the war. This poster also has persuasive qualities, as the illustrations and choice of font give the poster a personal feel, as if the children expect their father figures to have taken part in the war. It creates emotional manipulation as it is almost intending for the audience (middle class men) to feel that they must take part in the war, to not only play a role and fight for their country, but also suggest that a greater sense of achievement will be present if they do so.

The chosen styles of typeface differ slightly, as the first poster advertising the cooker portrays power. This is a bold font, implying authority of the Americans. The aim is to inform the audience, but also give them an insight as to what this power, wealth and dominance could be like. However, the typeface shown on Saville Lumley’s design contrasts to the chosen type on the Uncle Sam Range’s design. The tone of this poster has a gentler approach to the target audience. The typeface used has a soft and vulnerable approach, yet the significance of power remains. I feel that the choice of text is eligible to wield the target audience as these middle class men can relate this situation to their own children. Which effectively creates this emotional manipulation.

OUGD403 (Studio Brief 1) Developing the typeface

Manipulating Times New Roman
To manipulate this typeface I started by using the concept of covalent bonds which has been developed from my research of coordinate bonds - coordinate system.
Throughout my research I found that most type and body copy relating to the concept of covalent bonds/coordinate bonds are all sans serif fonts. I could manipulate the original typeface by maybe removing the serifs. I also thought about making the crossbars in certain letterforms out of bonds, however this will need to be done subtly enough for the font to still be legible. To start the initial manipulations, I chose the word coordinate to work with and identified all the possible serifs that could be removed.

Typeface Development

From this i started to create some initial sketches of what the letterforms for the word coordinate could look like. 

From these initial sketches, I will try and finalise each of these then see which one would be the most readable and legible as a complete typeface. By using the theme of molecular bonds within the manipulation of my typeface, I can create letterforms that symbolise this theme. To experiment, on certain letters I have cut away ovals to represent the single molecular shapes, and on others I have added them. As these are only hand rendered sketches, they do not provide the accuracy needed for the letterforms to be very legible. 

To finalise these 10 letterforms for the final crit, I used my initial typeface Times New Roman. I removed all serifs to make the font more simplistic, and it also modernises the font. Removing the serifs gives the typeface a clean cut image. I presented each letterform with slight modifications, but still keeping the ongoing theme.

This below shows my hand rendered final 10 letterforms. 

This below demonstrates what the digital version could look like. 

The hand rendered letterforms are the ones I will present in the group crit, the letterforms could definitely be improved so it will be useful to get feedback on how they can be developed.

Final Crit
I presented the hand rendered letterforms the a small group of class mates, overall the feedback was positive, with very useful ideas on how to develop this typeface even further. The group found the basis of my ideas and concept of communication interesting, they agreed with the way I had interpreted the use of the word system with the typeface design. Some of the feedback given to improve these letterforms consisted of:

• try and stick to one of the letterform designs for whole alphabet
• some letterforms are too decorative - need to be simplified
• use of molecular symbolism within letterforms is a good way of communicating the theme of the typeface

OUGD403 The Anatomy of Type

During a studio session, we learned about the anatomy of type. This session really helped my understanding on type, and there were many significant aspects that I learnt which i did not know before. After this session, I was able to notice these different aspects within type a lot more. During this session we looked at simple manipulations such as changing a serif font (font with flourish) to a sans serif font (font without flourish) and vice versa. Grotesk is the classification of type. During this session we learned the fundamentals of the anatomy of type, from the baseline to the cap height and everything inbetween.

Below shows some notes from the session.

Certain aspects of type will help me to manipulate the typeface i have been given. I could remove the serifs of my typeface, I could also extend the ascenders. 

This shows what we did in the session to show how fonts can be manipulated:

5 Artist influences

Achraf Amiri

This artists designs i find are unique and interesting. I find his work inspiring as his intricate and elegant designs show what the artist is trying to express. The artist makes his fashion illustrations unlike the typical designs that are commonly published, they are authentic and original. He portrays strong opinions about his thoughts. 

Cedric Rivrain

I find this artirsts work influnencial as the delicate intricate detail is subtle yet strong. Illustrations such as this artists inspire my work, as I am interested in this stle of drawing but i like to take it further and produce a digitally manipulated design, that was originally hand rendered.

Pomme Chan

I find this artists work really insprining.I like the style of her illustrative and detailed work. The artists work seems as if it would be targeting the younger target audience as her designs are quite modern. I think the typgraphy that this artist produces is also successful as each letter form is intricately detailed and they form well as a typeface.

Alan Fletcher

This has always been a design that I have referred to in the process of my work. I think this is an example of an effective poster, the simple colour palette compliment the simplicity of the design. It contrasts to my usual style of work preference.