For the context of practice module, we are required to define our own question on a subject area of our choice, we were asked to pick from; editorial, printmaking, typography, branding, new media and advertising. I have chosen to do my essay and practical work on editorial design. Within my practice I always apply an effective grid system when needed, and i am interested in editorial design as a lot of my research always includes elements of editorial design.
The essay needs to include:
- Selection of subject matter appropriate to my own interests.
- A logical structure, introduction and a developed argument.
Notes:
- Emphasis on the integration f publication design, information, organisation and language
Types of editorial design; books, zines, magazines, newspapers, other publications.
My initial idea is to produce a body of work for the practical side that is a piece of editorial design or a publication that is relevant to my research and supports my essay.
In order to establish my essay question, initial research is needed therefore I have looked at the sources; The Magazines Handbook. London: Routledge written by J.Mckay (2006) and 'The secret law of page harmony.'
Originally I thought I should focus on the visual language of a specific publication, and choose a specific genre of publication to base my research on. Some quotes that I depicted in order to get my head around what I actually want to write my essay about support the idea that good structure and layout is a crucial part of editorial design. These quotes are taken from J.Mckay's 'The magazine handbook'
"The main reason design is important to a magazine, it communicates the values and aspirations of a title before the potential consumer has read a word."
"Magazine design can not be generalised."
Neville Brody:
"At the route of design, a language just as french and german are languages whilst some people are able to understand design fluently there are those who just use phrase books. They don't understand the words they are using but the phrase meets their needs."
Design is important to a magazine, it communicates values and aspirations and not just design for design sake.
I also looked at the secret law of page harmony.
Importance of structure within editorial design.
Comparison of something that is aesthetically pleasing compared to a structured design.
I could look at vignellis canon and look at the van de graaf, and muller brockman grids.
"The main reason design is important to a magazine, it communicates the values and aspirations of a title before the potential consumer has read a word."
"Magazine design can not be generalised."
Neville Brody:
"At the route of design, a language just as french and german are languages whilst some people are able to understand design fluently there are those who just use phrase books. They don't understand the words they are using but the phrase meets their needs."
Design is important to a magazine, it communicates values and aspirations and not just design for design sake.
I also looked at the secret law of page harmony.
Importance of structure within editorial design.
Comparison of something that is aesthetically pleasing compared to a structured design.
I could look at vignellis canon and look at the van de graaf, and muller brockman grids.
