OUGD406 (Studio Brief 2) Communication is a virus

Communication Is A Virus

Brief

Individually research the capabilities and opportunities of viral communication., including but not limited to; methods, approaches, media, examples, campaigns etc. You have been given a task/theme. As a group you are required to produce a graphic response that engages with a specific audience. Your response should consider the context and environment in which you aim for it to be delivered. You will need to identify this as part of your initial concept proposal. You should aim to identify, analyse and use existing means of distributions in order to select an appropriate method of communication.

Background / Considerations

What do you want to say? How do you intend to say it? What language would be appropriate? Will the content be communicated primarily through type or image? If it is both what is the relationship between the two? What are you aiming to achieve? Are you directing your audience to a website, encouraging them to attend an event? Will it be interactive or encouraging them to change their lifestyle? A limited colour pallet, two colours plus stock, will allow for reproduction of your designs across a range of media. Explore the capabilities of emerging and developing digital communication and social media platforms. A viral campaign relies heavily on the viewers/users ability to respond and to identify with, either consciously or sub consciously, the intended message and their ability/enthusiasm to communicate it to their peers. You should resolve this problem by the deadline stated below. However, if you have plans to extend the scope and ambition of your response beyond this deadline you should include these proposals in your presentation.

We were given this brief to complete as a group. We have been instructed to individually research he capabilities and opportunities of viral communication. We need to produce a graphic response that engages with the audience, we should consider what we want to say, how we want to say it and what language is appropriate to use.

Viral communication is a tool that you can use in order to spread the word about your name. Viral communication is the activity that generates favorable word of mouth communication for content that is useful, usable, enjoyable, funny, interesting. This is the power of Word of Mouth communication. When conducting my initial research on viral communication, I started to look at guerrilla marketing. 

Guerrilla marketing

• Guerrilla marketing is an advertising strategy in which low-cost unconventional means are used, (graffiti/street art, sticker bombing, and flash mobs) often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.
• advertisement strategy that focus' on low cost unconventional marketing tactics for maximum results
• this is about taking the consumer by surprise 

Viral advertising is a method of advertising which relies on digital transmission, but doesn't necessarily require any first hand brand experience for it to be passed on. The reason viral advertising is important is because of the potentially massive exposure a successful viral can provide. Viral ads generally take the form of some impressive video footage or something 'chat-worthy' which is designed to be passed through the population via email or a similar tool. Many people tend to send viral ads to a large group of friends which is why virals can spread quickly and effectively across the world








http://www.campaignlive.co.uk/go/viralchart

http://planetgreenrecycle.com/blog/2014/02/diy-dinosaur-serving-dish/

http://www.blog.designsquish.com/index.php?/C41/

http://unnderbar.se/ubiqsolutions/smartrecycling.html