Sunday, 20 October 2013

OUGD403 (Brief 3) Typeface

Getting To Know Will

To start off my research, it was essential to get to know my partner a little bit better. I started by asking Will some initial questions, consisting of:
  1. When are you happiest?...when I'm pushing myself
  2. What is your favourite word?...propaganda 
  3. How do you relax?...sleeping
  4. How would you describe yourself?...cynical, sarcastic, straight forward
  5. What typeface expresses you?...helvetica (a typeface that does the job)
  6. What style that expresses you?...Modernist
  7. Examples of your favourite graphic design...Swissted - Mike Joyce & Neville Brody
  8. What glyph represents you?... '!'
  9. What is your favourite colour?...green
From these initial questions answered by Will, I am able to start and define his personality. His responses suggest that he is a very reserved and secluded individual. However, there is a lot more to Will once you get to know him. This suggests that the majority of the time he keeps himself to himself and he is a very straight forward and straight to the point individual. From the responses he provided, it will enable me to further my research and look into typefaces that are simplistic and do the job, also I could start with a typeface that suits all purposes as I feel this will reflect Wills personality. 

I have learnt that Will is also interested in food, exercise and culture. His favourite colour is green, this also suggests that he is very laid back as green is a calming colour and is associated as a safe colour. This emphasises Wills straight forward personality as it suggests he likes to keep everything in order and 'safe.' When creating my typeface for Will i shall consider various aspects, I can imagine creating a clean cut and straightforward typeface to represent his personality. Not portraying that there is no interest in Will, but however the opposite. It is clear that he is a very serious character and is passionate about his hobbies and interest so I would like to communicate this to the audience and portray his interests within the typeface. The main significance will be focusing on the style of design that Will is particularly interested in, and I also want to keep the modernist and simplistic qualities that interest Will within my own practice. 


Above is the initial questionnaire I asked will to fill in. I also want to consider using wills hand rendered style of writing within my practice. After analysing his handwriting, I noticed that Wills writing is very precise and neat, this refers back to his clean cut and straight forward mannerism. I have also noticed that he extends his ascenders and descenders, this is a nice quality that I could consider when creating my typeface. 

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