OUGD403 (Studio Brief 2) Illustrator Development

When removing serifs from all of the letterforms, the process worked successfully for the majority of the letters, however I came across certain issues with some of the letter forms. I found the letter 'S' quite hard to manipulate, as it was a priority to make sure the letterform still looked balanced once the serifs were removed.

Above shows the original typeface on the left, and then the manipulated one on the right. I found that this letterform was a slight problem to manipulate to get the correct balance. However I have decided to stick with this manipulation through the whole alphabet considering I have tested this method with several letterforms and the majority of them work well.  

Once all the possible serifs had been removed I began to manipulate my letterforms with the concept of coordination and the final letterform which I chose to develop. 

I find that by using this idea on letters with a counter works more effectively. It still communicates the concept, but it also keeps the letter looking clean as there are no serifs. I want to keep this prominent throughout my typeface, as removing the serifs enabled the overall design of the typeface to remain minimal but with the necessary detail.

The word coordinate above shows a mock up of how the typeface would look when presented together. The chosen style of typeface shows continuity throughout, and each letterform does not look too cluttered. The consistency of the embellishment allows the typeface to flow. It shows readability and legibility.  

I will produce my typeface using this concept, certain letters may work more effectively than others, however overall I feel that the design will work well and communicate my finalised ideas well.