Studio Brief 5 - Message and Delivery: Research |
Brief |
Produce designs for a set of three high impact posters that deliver a personal identified message derived from your research into part one of this brief.
The three posters should work as a set or series and be visually consistent. The first must be produced solely using type, the second solely with image and the third a combination of both type and image.
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Background / Considerations |
Focus on what you are trying to say and avoid generalisations and vague messages.
Keep it simple and to the point.
Are you making a statement, delivering facts or posing a question?
You should consider and investigate a broad range of possible visual solutions before making your design decisions.
Tone of Voice.
Memorable, immediate high impact and clear.
Challenging, potentially controversial but appropriate and not offensive.
Factual, statistical, informed and specific.
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Taking the research from the summary sheet, I started to sketch a few ideas. One poster must consist of just type, one with just image, and the other type and image.
These initial sketches display my original thoughts towards presenting the message. I have taken the idea of being a 'twitter zombie' further.
Considering my research looked into how the social media are obsessed and consumed by the social network I wanted to include this factor within my delivery brief.
I thought about including direct questions to the audience within my posters including type, I feel like this would personalise the posters, and communicate the message to the audience even more.
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