OUGD406 (Studio Brief 1) Secret 7

Design is About Doing

Brief

LIVE BRIEF: SECRET 7” http://secret-7.com/ Design a 7" record sleeve for one of the following 7 singles: Black Sabbath - Age of Reason Grounds for Divorce - Elbow Strange Creatures - Jake Bugg Team - Lorde Karmacoma - Massive Atttack Virginia Plain - Roxy Music Get It On - T-Rex

Background / Considerations

You need people to see your work and the essence of graphic design is communication. There is no value producing work for it to be placed in a draw. Often the best work or best ideas are the one that people have seen. You must get use to distributing your work at the any available opportunity. Remember design is about doing. This is an opportunity to visually and conceptually exploit every possible angle of your ideas. We are expecting a visual feast of ideas before you even consider resolving the problem.

We have been given the brief to design a record sleeve for our chosen single, we need to think about this visually and conceptually. We will need to interpret the track in our own style within this design. For this brief, I have chosen to produce my designs for the track Team by Lorde. From research into this track, I have concluded that the messages being are portrayed about about the young teenage generation, in a dream world that is almost like fantasy. Within my designs I want to communicate the meaning and emotions she suggests within the song, I will research into existing album artwork that would fit into the same genre as Lorde's track, so I can get a feel of what the target audience would prefer.