The brief:
Concept
For the practical response, I want to produce a fashion publication which demonstrates the knowledge and understandings of layout design and the principles used. Instead of replicating a high end fashion publication, focusing on the quality of layout. The publication must show a clear synthesis from the written element, which can be done by investigating the different uses of a grid system.
Considerations
When producing the publication, layout must be one of the key focus’ when designing, content is also highly significant, visuals are one of the main elements that the consumer will notice.
Intentions
Intending to create a fashion look book that applies the rules of layout design to acheive quality, which displays the impact of a succesful layout design.
For the practical brief, creating high end fashion publication allows me to experiment with editorial content, that can rely on just image. For the content, the focus will be on the layout, to keep the publication concise, the focus will be on one particular fashion shoot, giving the publication a direct message and theme. London based designer, Mikey Pearce, needed to showcase his capsule collection he created, in a simple yet elegant format. Using the photographs from a shoot we both participated in, the content for the look book will develop from the original images shot. The concept for the designers collection the desinger has created was inspird by the poem ‘The Raven’ by poet Edgar Alen Poe. Mikeys collection of garments has been influenced by the gothic romance that features in the poem, the designer wanted to create pieces that resemble elegance, but still keep a clean refined silhouette.
Publication research:
These existing publications keep a clean, minimal yet elegant style of design, which is what I want to replicate.
Chosen images:
These existing publications keep a clean, minimal yet elegant style of design, which is what I want to replicate.
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